ADDITIONAL ADVERTISING FEATURES AVAILABLE THROUGH THE POWER EDITOR

Facebook Power Editor is great, it allows you to make changes atscale, import campaigns via a CSV file and generally makes projectmanagement easier. However at times it is slightly clunky andfrustrating, particularly if you have only ever managed campaigns
through Facebook’s main Ad Manager interface. through Facebook’s main Ad Manager interface.However, Power Editor seems to be where Facebook tests its latestadvertising features before rolling them into Ad Manager, so it’sworth getting familiar with and getting over that slight learningcurve.Two useful campaign objectives currently only available through thePower Editor are Lead Generation Ads and Product Catalogue Sales. Openup Ad Manager and these two options don’t appear.Once you set up a new campaign within the Power Editor we suddenlyhave features that were previously hidden away from us.

REPORTS FRONT AND CENTRE



A few months ago, whenever you logged into your Facebook Ads Manager,you had to go to the Reports section to see how your campaigns werefaring. Now, that’s no longer the case. The main page of Ads Manageris the Custom Ad Report.Though it may look a little overwhelming to see all of thisinformation posted all together, this is a great way to get a goodoverview of how your campaigns are doing at any given moment. Whileyou can further focus on one campaign and see a more detailedanalysis, this view gives it to you straight without having to clickthrough Reports to see each individual report.Across the top navigation, you’ll see a handy little bar graphtelling you exactly how much you’ve spent on advertising over thelast seven days. This is a great way to keep your finances in check.The graph includes costs from all campaigns, but you can delve furtherinto each of your campaigns to see how you can adjust them to fit yourcosts.The navigation bar at the top also includes links to the followingsections:* Manage Ads
* Account Settings * Account Settings* Billing* Power Editor* ToolsAll of these links used to be spread out, but now they’re all in oneconvenient location.

REMOVING YOUR SPENDING LIMIT



_Be careful! If you have no limit on your account, you can easilyspend more than you plan for.To remove your Facebook account spendinglimit:_To remove your account spending limit:your Ads Manager* Under the ACCOUNT SPENDING LIMIT tab, click REMOVE LIMIT in thetop-right corner(Note that the limit will take effect in 15 minutes. Any ads thatstart running before the account spending limit is in effect will beincluded in the current limit if there is one in place.)

CMTT_INSTAGRAM ADVERTISING GLOSSARY">ADMIN



advertisemint.com ADMIN — Select this option if you don’t have a dedicated personmanaging your Facebook account and want your agency to have fullaccess to your account and fan page. This allows your agency to updateyour billing information and also create ads like “Offers” or“Videos” which must be posted on your Fan Page before ads can run.ADVERTISER — Select this option if you have a dedicated person onyour team to assist the agency with their advertising needs such asbilling information and ads that require offers or videos. If there isa problem with your billing, and your team is away or unable torespond, your ads will stop running until your team can update thebilling info.ANALYST — Analysts review the performance of your campaigns, butthey will not be able to edit or modify anything.After you choose a role, type in the ID and click “CONNECT“.Please note that there is a difference between adding a person andassigning a partner.ASSIGNING A PARTNER — Will give the partner agency not employeeaccess to your account. Use this option for adding an agency to youraccount.
ADDING PEOPLE — Will assign the person as an employee of your company (inside your business manager account). Use this for addingother people inside of your company (co-workers).

HOW TO CREATE AN UNPUBLISHED POST IN THE POWER EDITOR



To get started, you’ll need to visit Facebook’s Ads Manager facebook.com Facebook advertising account, check out this post woocommerce.com some tips to get yours set up. (You will also need a Facebook Page forutilize dark posts!)From Ads Manager, click the link to “Power Editor” at the top ofyour screen. Once you arrive, click the “Page Posts” option inthe top menu.Click “Create Post” and you will immediately be given the optionto create your first Unpublished Page Post. Woohoo!In this new window that appears, you’ll be asked to fill outpertinent details about your ad. The most important items are:* URL — Which page or website do you want those clicking on yourpost to go to?* POST TEXT — The description that appears along with your post.* CALL TO ACTION — You can choose from a variety of call to actionbutton options like “Shop Now” or “Learn More,” or just leavethe button out.* PICTURE — The image that will accompany your post. You canupload one or import an image from your eCommerce website.Take note of the bottom setting, which allows you to choose betweenyour new post being used as an ad or published on your Page. If youwant to create a dark post, leave it as-is — that is, used as an ad.Otherwise, all of your fans will see it.Once you have all of the details filled in to your liking, click“Create Post.” Facebook will create your post, and show you apreview within the Power Editor.Repeat this process for any additional posts you’d like to createfor different groups of users, customers, and so on. Once you’refinished, you can move on to targeting.

FILTERS



When you want to see the specifics of your campaigns, you’ll use theFilter tab to get a more detailed view of your campaigns. You canfilter each campaign by:* Delivery* Objective* Metrics* SettingYou can also create your own filters to suit your more strategisedneeds. Each of these filter settings also has additional filters. ForDelivery, you can view Active campaigns as well as Deleted andInactive campaigns. Objective filters will group your campaigns bytheir assigned objective (get more likes, encourage ebook downloads,etc.).Metrics will display your campaigns based on much more than justresults. You can view them based on CPA and CPM as well as Frequency,Impressions and Reach. Under the Cost Per Result filter in Metics, youcan further customise your views by selecting amounts such as:* Is greater than* Is smaller than* Is between* Is not betweenThis is a new feature to Facebook and allows for even furthercustomisation.

DARK POSTS EXPLAINED: WHAT THEY ARE AND WHO SHOULD TRY THEM



A Facebook “dark post” is essentially just AN UNPUBLISHED FACEBOOKPOST YOU PAY TO SHOW TO A SELECT GROUP OF USERS. Unlike normal posts,which are available for anyone who sees your Page to view,these posts can leave as much of your Page’s fans “in the dark”as you want.Dark posts can be shown to highly targeted groups of just a fewpeople, or they can be created for broader groups of fans. Like otherforms of Facebook advertising, you control who sees them, and exactlyhow much you spend getting them displayed. But the difference is thatthey are _posts_ — that is, they show up within the News Feed, noton the sidebar.The biggest perk of dark posts is that YOU CAN REACH SPECIFIC GROUPSWITH THEM. Why show ads to those who won’t care about your products,or might have already purchased from you? With dark posts, you canserve content right in the News Feed that is highly relevant and asfinely targeted as you like. You can also A/B test headlines or adcontent this way!If your brand or online store wants to reach a highly targeted groupof people, and wants to create a piece of advertising that has abetter chance at being viewed than a traditional ad, all with theappeal of Facebook’s post format, dark posts are for you. Youdon’t have to spend much to run them, especially since you can makethe audience so small.Additionally, if you’ve not yet built up a large amount of trafficto your store woocommerce.com exploring ways to attract highly targeted shoppers without spendingmoney on PPC, this is a format you might want to try.Let’s take a look at how you can go about creating a dark post foryour own store, step by step.

CUSTOMISABLE COLUMNS



Your Columns tab offers a wide variety of ad viewing options that willgive you a 360-degree view of your ad campaigns. The default settinghere is set at Performance – meaning how well your campaigns areachieving their preset goals.If you want to see your campaigns in a different light, you can chooseto Customise Columns and further advance your screenings. This willenable you to breakdown your campaigns by demographics so you can seehow effective your ads were with certain people based on their:* Age* Gender* Age and Gender* Country* Region* Placement* Placement and Device* ProductThis is a brand new feature for Facebook, and it can help you see howcertain sections of your demographic respond to different ads. You canalso break down your as by Time and Action.

DIRECTIONS FOR FACEBOOK AD CREDITS:



When setting the spend limit for Facebook ad credits, confusion canarise if you use both the change and reset buttons together. Pleasefollow the instructions below to simplify setting an account spendinglimit to make sure you do not overspend your ad credit coupon.Facebook is not able to refund ad dollars spent.* When you receive an ad credit coupon code, go to the Billing facebook.com Manager* Click on the AVAILABLE PAYMENT METHODS section if it is your firstcredit or EDIT PAYMENT METHODS section if it is a second credit ormore* Add an available payment method and select “Facebook adcoupon” as the payment method* Enter the code when the system prompts you* Then, return to the Billing facebook.com Manager* In the ACCOUNT SPENDING LIMIT tab, Click CHANGE (not Reset)* Set the account spending limit to the max amount you want spendfor the account, which will most likely be the total cumulative valueof all the ad credits you have received.Example 1: You have received a$100 ad credit from FB. Once you have entered it into the system(steps 1-4) you will want to set the account spending limit to$100.)Example 2: In this example, you spent the first $100 credit andhave received a second credit of another $100. After entering thesecond credit into the system (steps 1-4 above), you will want tochange your account spending limit to $200 (total value of firstcredit + second credit). The account spending limit is the max spendamount for the ad account.





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