How to Set up Custom Permalink Structures in Blogger and Other Platforms

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Permalinks are the permanent URLs of your blog posts and pages. Setting up a custom permalink structure can improve your site’s SEO and make links more user-friendly. While WordPress offers flexible permalink options, other platforms like Blogger also allow some customization. This article guides you through setting up custom permalinks on Blogger and compares it with other popular blogging platforms.

A permalink structure determines how your URLs are formatted. For example, a default Blogger URL might look like https://yourblog.blogspot.com/2023/08/post-title.html. Custom permalinks can make URLs shorter, keyword-rich, and easier to remember.

Unlike WordPress, Blogger has limited options for customizing permalinks. However, you can modify the post URL slug to make it more descriptive.

How to Change the Post URL Slug

  • Log in to your Blogger account and go to your dashboard.
  • Create a new post or edit an existing one.
  • In the post editor, locate the “Permalink” option on the right sidebar.
  • Select “Custom Permalink”.
  • Enter your desired URL slug, such as my-custom-post.
  • Save your changes and publish or update the post.

Note that Blogger automatically adds the .html extension and your blog’s URL prefix. You cannot fully customize the URL structure beyond the slug.

Comparing with Other Platforms

Platforms like WordPress.org, Wix, and Squarespace offer more advanced permalink customization options. For example, WordPress allows you to set URL structures globally through Settings > Permalinks, such as /blog/%postname%/. This flexibility helps optimize your site for search engines.

  • Keep URLs short and descriptive.
  • Include relevant keywords.
  • Avoid using unnecessary numbers or symbols.
  • Use hyphens to separate words for readability.
  • Ensure consistency across your site.

By customizing your permalinks thoughtfully, you can enhance both user experience and your site’s SEO performance.